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At least your product didn't block the Suez Canal for six days
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At least your product didn't block the Suez Canal for six days

and other useful stuff about product - Mar 2021

Jason Chappell
Apr 3, 2021
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At least your product didn't block the Suez Canal for six days
productskills.substack.com

One of the biggest stories in the past month was a giant container ship that got stuck across Egypt's Suez Canal. The ship was stuck for six days, holding up goods worth in excess of $9.6 billion per day. Of course the internet memed the sh*t out of it.

Twitter avatar for @anothercohenAlex Cohen @anothercohen
Me right now
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March 25th 2021

8 Retweets117 Likes

Whether or not you keep a backlog, or work in sprints, I think PMs everywhere can relate to the feeling that there’s always way more to do than is possible in any given time period.

With so much to do, and so little time, here’s the best stuff I found on product this past month.


🧵 Threads


A B2B Product Management Story: on discovering problems that customers actually care about

@shreyas

You think you’ve discovered a problem your company can uniquely solve. But how do you know if you’re solving the right problem for your customers?

Twitter avatar for @shreyasShreyas Doshi @shreyas
A good solution here: Customer Problems Stack Rank (CPSR) Ask the customer to stack rank the problem vs. the other problems they are trying to solve for their business & org. Also get the CPSR from other personas involved: VP Support, VP Mktg... You are now closer to truth.
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March 28th 2021

25 Retweets302 Likes

I really like the idea of stack ranking your customer’s problems. All other things being equal, you’d want to pick the biggest problem to focus on.

But all other things are usually not equal – so keep in mind who else is also trying to solve that problem for your customers.


One of the most valuable things I learned from my last manager was how to tell a business story. This article captures it perfectly, which I've summarized in the thread below. (1/4)

@lennysan

The thread is almost 2 years old, but improving business communication will always remain relevant.

So relevant in fact, that shortly after I added this tweet to the draft of this newsletter, Lenny released a newsletter article dedicated to this topic:

  • The Minto Pyramid Principle and the SCR Framework ($)

In the article, he digs deeper into Barbara Minto’s pyramid principle and how it can be used inside the solution part of your communication. From his newsletter:

The Minto Pyramid Principle came out of a frustration Barbara had while working at McKinsey (where she spent ten years, as the very first female management consultant). While at McKinsey, she noticed that people were awful at crafting persuasive arguments. They didn’t know how to structure their arguments, and they spent too much time upfront building up their case with data and facts. By the time they got to their final recommendation, the audience had already tuned out or been distracted by the details.

He breaks down the pyramid principle, and how it can be used in the Situation-Complication-Resolution framework (or context-problem-solution as he calls it in the above thread).

This is a powerful way to structure an argument. Besides checking out Lenny’s post (and subscribing if you’re not already), I’d recommend the video below if you want a deeper look into this subject.

  • Executive Communication w/ Harrison Metal's Michael Dearing

Tip: if you click on part of the text, the video will start at that point


Live-tweet of PM Fundamentals workshop on customer insights

@thejonng

Lots of good stuff in this one. Here’s a few of my favorites.

Twitter avatar for @thejonngJon Ng @thejonng
💡 Don't over think it. Find ways to talk to customers! You don't need to talk to tons of customers. Talking to 5-8 people will usually get you 80-90% of the insights you’re going to get from customers, when you’re focused on a specific area.
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March 17th 2021

5 Likes
Twitter avatar for @thejonngJon Ng @thejonng
Examples of good questions from The Mom Test (focused on pain points, past behavior):
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March 17th 2021

2 Retweets11 Likes
Twitter avatar for @thejonngJon Ng @thejonng
Quick step-by-step summary on synthesizing and prioritizing:
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March 17th 2021

2 Likes

That’s it for this month. Stay safe and enjoy the Easter holiday.

– Jason


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